As a Milwaukee-based, family owned business, you can trust that our team is here for you every step of the way.
When shopping for a diamond engagement ring, you should:
Work with a reputable jeweler, like Schwanke-Kasten, who carries GIA certified diamonds
Know your budget. This typically depends on what your partner's expectations are, as well as what you are comfortable spending.
Be familiar with the 4C's when selecting a diamond. Established by the DeBeers Diamond Group, the 4C's are standardized parameters used to compare the characteristics of GIA certified diamonds. Specifically they are:
Cut - Clarity - Color - Carat Weight
The CUT of a diamond has two aspects. One is the actual shape of the stone – round, princess, oval, square, marquise, pear, emerald, cushion, etc. More importantly, the cut refers to the angles and dimensions used to create brilliance, fire and scintillation of a diamond as explained below:
The CLARITY scale measures a diamond’s purity or how free it is from tiny blemishes and inclusions. Blemishes are found on the surface like scratches and nicks. Inclusions are naturally occurring features that are in the diamond itself. They may appear as tiny fissures or feathers, crystals or other minerals. Diamonds equal in weight, color and cut will vary greatly in price depending on their clarity features. At Schwanke-Kasten Jewelers, the diamonds we use are SI or better.
The COLOR of a diamond actually refers to it's whiteness and is graded on a scale from D to Z, exceptionally white to tinted color as shown in the scale below. At Schwanke-Kasten, the accent diamonds in most engagement ring mountings are F-H in color.
The CARAT weight is just that; how much it weighs. A diamond with a different cut can have the same weight, but can also appear different in size. One carat (1 ct) equals 0.20 grams and is divided into 100 points. So a half carat - 0.50 ct - diamond can be described as a 50 point diamond. It's important to remember that a diamond is not valued by carat weight alone and two diamonds of equal carat weight can have very different values depending on cut, clarity and color.
When purchasing a loose diamond for a mounting, you should:
Carefully place the diamond on the top of your hand and compare it with a similar diamond mounted in jewelry.
Hold it up to the light and look at how the light dances around – it should throw out a rainbow and display the diamond’s natural brilliance.
Look at diamonds of different clarity, shapes and sizes to find the one that is perfect for you. Remember, in some diamonds, the internal features may be hidden by the mounting and will not detract from a diamond’s overall beauty.
At Schwanke-Kasten Jewelers every center stone diamond selected is:
Certified by GIA® (Gemology Institute of America), the world's most recognized diamond grading laboratory created by DeBeers;
Exquisitely cut and individually checked so it can be perfectly mounted into your chosen setting;
Ethically sourced and compliant with the industry's most rigorous standards of social responsibility.
Additionally, any accent diamonds used in our ring mountings will be F-H in color and VS2 in clarity, or better.
We invite you to peruse our online engagement rings selection for ring ideas, but we also highly encourage you to stop by our Milwaukee store in Whitefish Bay to see our complete collection as this information does not replace the trained human eye. This is the magic ingredient of a truly stunning piece of jewelry; seeing it in person. We hope you will consider Schwanke-Kasten Jewelers for all your future jewelry purchases. For more information on diamonds, wedding bands, proposing, and all things engagement, follow our blog.
Select ‹‹ Accept all ›› to give your consent or ‹‹ More options ›› to change your preferences.
On our website, we use services (including from third-party providers) that help us to improve
our online presence. The following categories of cookies are used by us and can be managed
in the cookie settings. We need your consent before being able to use these services.
Alternatively, you may click to refuse to consent, or access more detailed information and
change your preferences before consenting. Your preferences will apply to this website only.
You can change your preferences at any time by returning to this site or visit our privacy
By authorizing third-party services, you allow the placement and the reading of cookies and
the use of tracking technologies required to keep our website reliable and secure.
Necessary cookies enable core functionality of the website. Without these cookies the website can not function properly. They help to make a website usable by enabling basic functionality.
Marketing cookies are used to track and collect visitors actions on the website. Cookies store user data and behaviour information, which allows advertising services to target more audience groups. Also more customized user experience can be provided according to collected information.
A set of cookies to collect information and report about website usage statistics without personally identifying individual visitors to Google.