Earthly Origins:Formed under immense pressure over 1 - 3 billion years, deep within the Earth, natural diamonds are among the oldest thing you will ever touch.

Environmental Impact:The impact of a one carat, polished natural diamond is about the same as the environmental impact in manufacturing 3 smartphones. The benefit of buying a natural diamond is they last a lifetime and beyond. Researchers are using the rocks in which diamonds are found called kimberlite to absorb carbon dioxide from the atmosphere aimed to reach carbon neutrality within this decade.

Rarity & Value:What makes a natural diamond more valuable than a lab-grown diamond is the fact they are rare and finite, the total amount of natural diamonds 1 carat and larger recovered in a year would only fill one exercise ball. Over the last 35 years, natural diamonds have shown to appreciate in price by approximately 3% on average every year. The cost of lab grown diamonds on the other hand continues to decline due to mass production. Only natural diamonds retain inherent value over time making them an investment and an heirloom.

Sustainability:The natural diamond industry supports the livelihood of 10 million people globally. Diamond producers create #16 billion net positive socioeconomic and environmental benefits annually in the countries where they operate. 80% of which stays within local communities.