Rolex and Schwanke-Kasten Jewelers History
Schwanke-Kasten Jewelers has maintained its longstanding reputation as the leading jewelry store in Southeastern Wisconsin with unparalleled attention to detail, personalized service and selection of high quality jewelry, bridal and timepieces.
Alsted-Kasten Jeweler's began operation in Milwaukee in 1899, which specialized in outstanding quality jewelry and exceptional attention to detail and service. In 1936, William Schwanke Jewelers, formed a partnership with Alsted-Kasten to create Schwanke-Kasten Jewelers, as it is known today.
Schwanke-Kasten Jewelers marked their golden anniversary by opening their "country store", in Whitefish Bay, WI; a village just north of Milwaukee. William Schwanke passed away in the 60's. whereby his wife. Mercedes took over, marking the beginning of rare, women-owned business at the time. Schwanke-Kasten Jewelers and Rolex began their partnership in the 50's.
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