1. Rolex
  2. New watches 2024
  3. Rolex Day-Date
official rolex jeweler in Milwaukee - Schwanke-Kasten Jewelers
New watches 2024

Rolex Day-Date

Harmonious variations

The new versions of the Day-Date express the brand’s enduring desire for rare and wide-ranging expertise to be found in even the smallest details.Colors, materials, motifs, hour markers – each element contributes to the harmony of the new combinations.

Rolex is enriching the Day-Date range with new versions of the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Day-Date 36 showcasing finely worked dials.

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Ombré dials make their debut on the Day-Date 40. The version presented, in 18 kt Everose gold, introduces slate ombré – a completely new hue for such a dial, whose surface, colored at the center, progresses to a deep black around the edge. Also appearing for the first time on the ombré dial of this watch are faceted, deconstructed Roman numerals and faceted index hour markers in 18 kt pink gold. Until now, Rolex ombré dials were set with diamond hour markers and were reserved for the Day-Date 36. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019.

Fashioned from 18 kt white gold, a second new version of the Day-Date 40 features a dial made of pearlized white mother-of-pearl. This natural material is used on the model for the very first time. On the version presented, the shimmer of the mother-of-pearl is further enhanced by the ten baguette-cut diamonds set onto the dial as hour markers.

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The Day-Date 36 proposes a dial with faceted, deconstructed Roman numerals and faceted index hour markers, which were until now exclusive to the Day-Date 40. A new variant of the Day-Date 36 in 18 kt yellow gold reveals a white lacquer dial complemented by these now-emblematic hour markers with their perfect geometrical forms and uniformly smooth and shiny surface. Each element is crafted individually in a special workshop, undergoing no fewer than seven operations in the hands of an expert before being applied to the dial.

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For the first time, the Day-Date 36 in 18 kt Everose gold sports a blue-green dial, which is adorned with ten baguette-cut diamonds. This dial of remarkable depth and intensity is notably available on a version of the watch whose bezel is set with 60 trapeze-cut diamonds. The creation of this bezel, previously reserved for the Day-Date 36 in 950 platinum and the Day-Date 40 in 18 kt gold or 950 platinum, demands time and patience on the part of the gem-setter, who adjusts and sets each of the stones by hand.

Day-Date 40 and Day-Date 36 models are equipped with caliber 3255, a movement at the forefront of watchmaking technology, enabling them to display the day and the date, as well as the hours, minutes and seconds.

Like all Rolex watches, the Oyster Perpetual Day-Date 40 and Oyster Perpetual Day-Date 36 carry the Superlative Chronometer certification, which ensures excellent performance on the wrist.

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Exclusivity according to Rolex

At its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelled out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. The day of the week is available in a choice of 26 languages. Watches in the Day-Date range are made only of precious metals – 18 kt yellow, white or Everose gold, or 950 platinum.

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The Oyster case, symbol of waterproofness

A paragon of robustness and elegance, the Oyster case of the Day-Date 40 and Day-Date 36, measuring 40 mm and 36 mm respectively, is guaranteed waterproof to a depth of 330 feet (100 meters). The Twinlock winding crown, fitted with a double waterproofness system, screws down securely against the case. The crystal, which features a Cyclops lens at 3 o’clock for easy reading of the date, is made of virtually scratchproof sapphire and benefits from an anti-reflective coating. The waterproof Oyster case provides optimal protection for the movement it houses.

official rolex jeweler in Milwaukee - Schwanke-Kasten Jewelers
official rolex jeweler in Milwaukee - Schwanke-Kasten Jewelers

Perpetual caliber 3255

The Day-Date 40 and the Day-Date 36 are equipped with caliber 3255, a movement entirely developed and manufactured by Rolex that was released in 2015 and introduced on the former at its launch the same year and on the latter in 2019. A distillation of technology, this self-winding mechanical movement delivers outstanding performance, particularly in terms of precision, power reserve, convenience and reliability.

Caliber 3255 is equipped with a self-winding system via a Perpetual rotor. Thanks to its barrel architecture and the escapement’s superior efficiency, the power reserve of this movement extends to approximately 70 hours.

official rolex jeweler in Milwaukee - Schwanke-Kasten Jewelers
official rolex jeweler in Milwaukee - Schwanke-Kasten Jewelers

Superlative Chronometer certification

Like all Rolex watches, the Oyster Perpetual Day-Date 40 and the Oyster Perpetual Day-Date 36 are covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC).

Rolex 1908 A selection of models