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Rolex
Datejust
Oyster, 31 mm, Everose gold
Suggested retail price before applicable taxes.
The suggested price can be modified at any time without notice.
$34,800.00
M278275-0010
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin

Rolex Datejust Oyster, 31 mm, Everose gold M278275-0010

Suggested retail price before applicable taxes.
The suggested price can be modified at any time without notice.
$34,800.00
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
REFERENCE

278275

MODEL CASE

Oyster, 31 mm, Everose gold

BEZEL

Fluted

WATER-RESISTANCE

Waterproof to 100 metres / 330 feet

MOVEMENT

Perpetual, mechanical, self-winding

CALIBRE

2236, Manufacture Rolex

POWER RESERVE

Approximately 55 hours

BRACELET

President, semi-circular three-piece links

DIAL

Chocolate set with diamonds

CERTIFICATION

Superlative Chronometer (COSC + Rolex certification after casing)

OYSTER ARCHITECTURE

Monobloc middle case, screw-down case back and winding crown

DIAMETER

31 mm

MATERIAL

18 ct Everose gold

BRACELET MATERIAL

18 ct Everose gold

WINDING

Bidirectional self-winding via Perpetual rotor

WINDING CROWN

Screw-down, Twinlock double waterproofness system

CRYSTAL

Scratch-resistant sapphire, Cyclops lens over the date

PRECISION

-2/+2 sec/day, after casing

DETAILS

CLASP

Concealed folding Crownclasp

OSCILLATOR

Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers

Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin

Chocolate Dial

This dial features diamonds in 18 ct gold settings. The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the centre of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial colour is applied using Physical Vapour Deposition or electroplating. A light coat of varnish gives the dial its final look.

Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin

Fluted bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin

18 ct Everose gold

To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.

Rolex watches at Schwanke-Kasten in Milwaukee, Wisconsin
MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Schwanke-Kasten Jewelers is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.  

Any day can leave a lasting mark on our lives and set the stage for new aspirations. Since its creation in 1945, the Datejust has continued to reinvent itself while symbolizing Rolex’s definition of classic elegance. A milestone in watchmaking history, it was the first self-winding waterproof chronometer wristwatch to feature a window displaying the date. Magnified by the Cyclops lens, these numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

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